# Boutique step 6: seasonal sales and discounts

> Run end-of-season, Eid, Black Friday and VIP offers with automatic discounts by category or brand, in the shop and online, with start and end dates.

Source: https://docs.smartposhub.com/business-types/boutique/step-6-seasonal-discounts/  
Last updated: 2026-10-30  
Product: SmartPOS Hub (https://smartposhub.com)

Fashion runs on seasons: new arrivals at full price, then end-of-season markdowns, holiday offers and private sales for your best customers. **Sell › Discounts** handles all of it without touching your product prices.

## Before you start

- Categories and brands are set on your products ([step 1](https://docs.smartposhub.com/business-types/boutique/step-1-store-modules-and-categories/)), because discounts usually target a category or brand.
- Decide whether the offer is for the shop, the website or both.

## Create a seasonal discount

1. Open **Sell › Discounts** and click **Add Discount**.
2. Enter a **Name** customers can read, for example "End of Season – 30% off Outerwear".
3. Choose what it covers: a **Brand**, a **Category**, or single **Products**.
4. Pick the **Location** (each store can run its own offer) and a **Priority** (1 wins over 2).
5. Set **Discount Type** (percentage or fixed) and the **Discount Amount**.
6. Set **Starts At** and **Ends At**.
7. Choose **Where it applies**: **POS and website**, **POS only (in store)** or **Website only (online store)**.
8. Optional: limit it to a **Selling Price Group**, or tick **Apply in customer groups**. Keep **Is active** ticked and click **Save**.

![Add Discount window with Name, Products, Brand, Category, Location, Priority, Discount Type, Discount Amount, Starts At, Ends At, Where it applies set to POS and website, Selling Price Group, Apply in customer groups and Is active](https://docs.smartposhub.com/_astro/boutique-add-discount.DEB1_KeA.png) (web app page: `/discount`)
*Where it applies decides whether the website shows the old price crossed out.*

![Discounts list with DSF – 20% off Dresses and End of Season – 30% off Outerwear, their start and end dates, amounts, priority and category](https://docs.smartposhub.com/_astro/boutique-discounts-list.DtbWimZV.png) (web app page: `/discount`)
*Every running and planned offer in one list. Deactivate Selected stops offers early.*

## Season calendar ideas

| When | Offer | Setup |
|---|---|---|
| End of season | 30–50% off last season's category | Category discount, both channels |
| Eid, Diwali, Christmas | 15–20% off occasion wear | Category or brand discount, 1–2 weeks |
| Black Friday / White Friday | Storewide % for 3 days | One discount per top category, priority 1 |
| VIP preview | Sale price two days early | Discount limited to the **VIP** price group or customer group |
| Clearance of single pieces | Fixed price off a few products | Product discount, POS only |

## Prices for VIPs and staff

For a permanent lower price (VIP, staff, trade), create a **selling price group** in **Products › Selling Price Group**, enter group prices per product, and link the group to a customer group. See [Price groups](https://docs.smartposhub.com/catalog/price-groups/) and [Customer groups](https://docs.smartposhub.com/customers/customer-groups/).

## Tips

- **Set the end date every time.** The offer stops by itself, so nobody has to remember to switch it off.
- **Check margins** before big markdowns: **Reports › Profit / Loss Report** and the product's purchase price.
- **Reprint tags only for permanent price changes.** For temporary offers the till applies the discount; the tag keeps the full price.

Next: [step 7: online store, widgets and Shopper app](https://docs.smartposhub.com/business-types/boutique/step-7-online-store-widgets-and-shopper-app/).

  - [Prices and discounts](https://docs.smartposhub.com/catalog/prices-and-discounts/)
  - [Price groups](https://docs.smartposhub.com/catalog/price-groups/)

## Frequently asked questions

### Do I have to change prices for a sale?

No. A discount in Sell › Discounts lowers the price automatically between its start and end date. Your normal price comes back by itself when it ends.

### Does the discount show on my website?

If Where it applies is POS and website or website only. The website shows the old price crossed out while the discount runs.

### Two discounts match the same dress. Which one wins?

The one with the higher priority (Priority field). Give your main seasonal sale priority 1.

### Can I give VIP customers a permanent lower price?

Yes. Use a selling price group such as VIP Circle and link it to a customer group, or tick Apply in customer groups on a discount.

### Can I use coupon codes online?

Yes. Website › Coupons creates codes for the online store.