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Boutique step 6: seasonal sales and discounts

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Fashion runs on seasons: new arrivals at full price, then end-of-season markdowns, holiday offers and private sales for your best customers. Sell › Discounts handles all of it without touching your product prices.

Before you start

Section titled “Before you start”
  • Categories and brands are set on your products (step 1), because discounts usually target a category or brand.
  • Decide whether the offer is for the shop, the website or both.

Create a seasonal discount

Section titled “Create a seasonal discount”
  1. Open Sell › Discounts and click Add Discount.
  2. Enter a Name customers can read, for example “End of Season – 30% off Outerwear”.
  3. Choose what it covers: a Brand, a Category, or single Products.
  4. Pick the Location (each store can run its own offer) and a Priority (1 wins over 2).
  5. Set Discount Type (percentage or fixed) and the Discount Amount.
  6. Set Starts At and Ends At.
  7. Choose Where it applies: POS and website, POS only (in store) or Website only (online store).
  8. Optional: limit it to a Selling Price Group, or tick Apply in customer groups. Keep Is active ticked and click Save.
Add Discount window with Name, Products, Brand, Category, Location, Priority, Discount Type, Discount Amount, Starts At, Ends At, Where it applies set to POS and website, Selling Price Group, Apply in customer groups and Is active
Where it applies decides whether the website shows the old price crossed out.
Discounts list with DSF – 20% off Dresses and End of Season – 30% off Outerwear, their start and end dates, amounts, priority and category
Every running and planned offer in one list. Deactivate Selected stops offers early.

Season calendar ideas

Section titled “Season calendar ideas”
When Offer Setup
End of season 30–50% off last season’s category Category discount, both channels
Eid, Diwali, Christmas 15–20% off occasion wear Category or brand discount, 1–2 weeks
Black Friday / White Friday Storewide % for 3 days One discount per top category, priority 1
VIP preview Sale price two days early Discount limited to the VIP price group or customer group
Clearance of single pieces Fixed price off a few products Product discount, POS only

Prices for VIPs and staff

Section titled “Prices for VIPs and staff”

For a permanent lower price (VIP, staff, trade), create a selling price group in Products › Selling Price Group, enter group prices per product, and link the group to a customer group. See Price groups and Customer groups.

Tips

Section titled “Tips”
  • Set the end date every time. The offer stops by itself, so nobody has to remember to switch it off.
  • Check margins before big markdowns: Reports › Profit / Loss Report and the product’s purchase price.
  • Reprint tags only for permanent price changes. For temporary offers the till applies the discount; the tag keeps the full price.

Next: step 7: online store, widgets and Shopper app.

Prices and discounts
Price groups

Frequently asked questions

Do I have to change prices for a sale?

No. A discount in Sell › Discounts lowers the price automatically between its start and end date. Your normal price comes back by itself when it ends.

Does the discount show on my website?

If Where it applies is POS and website or website only. The website shows the old price crossed out while the discount runs.

Two discounts match the same dress. Which one wins?

The one with the higher priority (Priority field). Give your main seasonal sale priority 1.

Can I give VIP customers a permanent lower price?

Yes. Use a selling price group such as VIP Circle and link it to a customer group, or tick Apply in customer groups on a discount.

Can I use coupon codes online?

Yes. Website › Coupons creates codes for the online store.